Inaugural National Racehorse Week Proves A Big Hit

News | 8th November 2021

Following on from the inaugural National Racehorse Week which took place from 12th - 19th September Great British Racing, which led on the project on behalf of the racing industry, is pleased to publish the results of the campaign.

Over 11,000 people registered to attend National Racehorse Week with 132 yards opening up to the public during the week to demonstrate the love, care and attention that racehorses receive every day of the year.

Rod Street, Chief Executive of Great British Racing said, “We are thrilled with the success of National Racehorse Week and the way in which all aspects of the industry came together to support this important initiative. 

“Thanks to the united efforts of the industry, and the assistance of the NTF, we have been able to showcase just how important looking after our racehorses is and the dedicated care that they receive every day of the year. We are looking forward to building on the success of year one and using the week as a growing annual event to attract new audiences to the sport.”

Great British Racing was responsible for the delivery of National Racehorse Week as part of its equine welfare communications strategy which is funded entirely by the Horserace Betting Levy Board. GBR was also the largest single funder of the initiative alongside The Racing Foundation and Peter O’Sullevan Trust and various other important contributions from entities across the sport.

Key Stats

  • 11,000 open day places booked in advance
  • 132 yards took part
  • Training Centre Open Days saw significant visitor increases with Newmarket +70% on 2019
  • 100% of places were registered in advance
  • 95% of visitors stated they had a positive impression of racing having attended 

You can download the full report HERE.