Press & Media
Great British Racing (GBR) is the central promotional and marketing body for British Horseracing. Its aims are to broaden racing’s popularity and, in doing so, help increase engagement with and participation in the sport.
Racing is the second biggest spectator sport in the country, with around six million people attending each year, and last year accounted for three of the top ten
Our approach is focused on maintaining and improving the long-term health and vitality of the sport through widespread press and media coverage, combined with frequent, sustainable, reactive campaigns and initiatives to build and maintain engagement.