Racing to tackle research that shows parents are priced out of participating in family pursuits outdoors
A new study has revealed that 83% of parents in the UK believe there aren’t enough low-cost activities available for children during the summer holidays, leading to more children spending fewer hours outside.
In research for our ‘Under 18s Race Free’ campaign, it was found that parents are becoming increasingly concerned with the sedentary lifestyle of their children, with 86% of parents wanting their children to spend more time outdoors during the school holidays.
The majority of outdoor activities on offer, however, are considered to be too expensive, with live sporting events highlighted as being particularly pricey: 77% of parents have been put off taking their children to live sport because of the cost of the ticket, while 60% of parents surveyed do not take their children to live sport at all.
This certainly seems to be a recent phenomenon; more than half (51%) of parents said that they watched more live sport when they were younger compared to their children now, with cost once again being a major contributing factor.
Campaign ambassador, and parent of two, Tess Daly commented, “As a parent, the school holidays provide the perfect opportunity to spend quality time with your children, yet finding activities that are stimulating, healthy and affordable can be a challenge. As a child my parents went out of their way to take me to live sport and I do the same for my kids now – there’s nothing better than a day at the races. As well as the thrill of the racing, the kids are able to run around in the fresh air and there are plenty of activities for them too, from having their faces painted to meeting the race horses.”
As well as unmissable action on the track, racecourses provide a range of free experiences for under 18s including pony rides, the chance to meet a racehorse and fairground attractions, making it a great and affordable day out for all the family. Kids will also be able to set their imaginations racing with the opportunity to go behind the scenes at several racecourses, stepping into the shoes of those that make every race meet possible.
Find your local family race day at under18sracefree.com