Just Jockeys campaign launched to celebrate International Women’s Day
To celebrate International Women’s Day on Sunday 8th March, Great British Racing has launched its #JustJockeys campaign, showcasing the incredible talents of women in the sport, where they compete on an equal footing to men.
The campaign showcases the fact that all jockeys have to share the same attributes in order to be successful and that there is no need to differentiate between the exploits of male and female jockeys – they should all be referred to simply as “jockeys”.
The campaign coincides with data released today which shows that over the past five years women in horseracing have continued to excel in one of the few sports in which men and women compete as equals. From 2015-2019 there has been a 76% increase of winners achieved by women across Jump and Flat racing, with a 79% rise from 316 to 567 winners on the Flat during the period and a 68% rise in Jump racing, from 139 winners in 2015 to 234 winners achieved by women last year.
The campaign video features Jump and Flat jockeys, including the likes of record breaker Hollie Doyle, 2019 Champion Flat Jockey Oisin Murphy and Grade-1 winning jockey Lizzie Kelly.